Small-Business Website: What You Really Need in 2025
If you run a small business, your website must do two things: look credible and generate enquiries. That doesn’t require dozens of pages or heavy plugins. It takes a clear structure, sharp messaging, and fast performance.
1) Structure that mirrors customer intent
Your main navigation should answer the top questions people bring to Google: What do you do? Who is it for? How do I contact you?
Recommended set: Home, Services, Portfolio/Work, About, Blog, Contact. For most businesses, one services page with 3–6 service detail pages is enough.
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2) A homepage built for conversion
Above the fold, state your value proposition in one sentence and add a single primary CTA (e.g., Get a Free Quote). Below that, show your core services, one proof element (logo strip or testimonial), and a final CTA. Avoid sliders and auto-play effects; they slow pages and reduce clarity.
3) Service pages that sell the outcome
Every service page should follow this pattern:
Problem/Outcome (what changes for the client)
What’s included (bullet list)
1 proof (result, testimonial, before/after)
FAQ (2–4 real questions)
CTA
4) Performance: Core Web Vitals without the headache
Fast sites convert better. Use optimized images (WebP), server caching, minified scripts, and lazy-loading. Remove needless animations and third-party widgets. Keep your homepage under 1.5–2 seconds LCP on mobile.
5) On-page SEO basics
One H1 per page; logical H2/H3 hierarchy
Descriptive titles/meta descriptions (not stuffed)
Internal links between related pages and posts
Helpful ALT text for images (what’s in the image + context)
Clear local signals if you’re local (address, phone, hours, reviews)
6) Simple analytics that actually help
Set up events for contact clicks, quote forms, and phone taps. Use these to refine headlines and CTAs. Start lightweight; you can add funnels and A/B tests later.
7) Ongoing care
A site is never “done.” Security updates, backups, and content tweaks are the difference between a brochure and a lead-gen asset.
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