Olia Store is a Greek fashion retailer with an online catalogue for clothing, footwear and accessories. The project focused on making the storefront easier to explore in both Greek and English, with a consistent experience across desktop and mobile.
The challenge
A bilingual shop needs more than translated labels. Shoppers should be able to move through a familiar page structure, find the right product categories, and understand product details in their chosen language. The English storefront also needed to feel connected to the Greek version rather than like a separate site.
What we worked on
- Bilingual storefront: aligned the English homepage structure with the Greek experience and connected translated content through WPML.
- Product content: prepared English product titles, descriptions and search snippets, keeping each product connected to its Greek source.
- Category discovery: organized the English jewellery links under Women and Accessories, with clear paths to bracelets, earrings, necklaces and rings.
- Responsive design: refined the shopping experience for desktop and mobile, including a more compact mobile footer concept for key store information.
- On-page SEO: added descriptive English titles and metadata to support clear search listings and social previews.
A clearer shopping journey
The work brings the English catalogue, homepage and category navigation into one coherent experience. Customers can browse the store in English, follow familiar category paths, and reach product details without losing the visual direction of the Greek storefront.
Explore the Olia Store English storefront to see the public-facing experience.
Project snapshot
Platform: WordPress and WooCommerce
Languages: Greek and English
Focus: E-commerce UX, WPML content structure, responsive design and on-page SEO
Planning a bilingual WooCommerce store? Talk to The Web Designer about your project.
